Art Meets Accessibility
Kacey Arnold
Katie Cato
Developed branding, marketing, and social media strategy for Corbett vs. Dempsey gallery to increase client engagement, drive outreach, and promote exhibitions. Optimized web design and copy for discoverability and WCAG compliance, making content more accessible to a broader audience.
Role
Digital Marketer
Content Designer
Web Designer
Copywriter
Tools
MailChimp
Instagram
Adobe Creative Cloud
WordPress
Skills
Social Media Marketing
SEO Copywriting
Graphic & Web Design
Content Management
Timeline
1 Month - 1 Year (Ongoing Projects)
Overview
Corbett vs. Dempsey gallery aims to boost engagement across digital platforms, connecting artists, clients, and visitors to its programs and exhibitions. By enhancing social media, optimizing email campaigns, and ensuring WCAG-compliant website accessibility, the gallery will offer clear program information, increase client sales, and expand its local and international audience.
Challenge
How can enhance Corbett vs Dempsey's social media, SEO, and website to improve user experience and ensuring visitors can easily access crucial programming and artist information?
High Level Goals That Defined Our Designs
Make the Instagram feed cohesive with their. brand identity.
Make it easier for local and international patrons to engage with CvsD's programming.
Make program attendance increase both in-person and online through advertising
Enhance email marketing engagement to expand clientele and increase sales.
Our Process
Discover
Define
Ideate
Design
User Needs
A clear and responsive gallery website that allows them to stay up-to-date on events, releases, and exhibitions.
Cohesive social media that engages new clients and artists through SEO and a planned media strategy
Emails marketing campaigns that link to products, event tickets, and exhibition information easily and
Features & Functionalities
Improved SEO for increased visibility on Instagram
Cohesive marketing emails to inform patrons about upcoming events, releases, and exhibitions.
Website redesign for WGAC compliance and increased user accesibility.
Marketing Emails
Gallery Website
National Gallery Exhibition
Josiah McElheny
Ellen Berkenblit
Exhibition Final Week
New Music Release Email
Exhibition Newsletter Email
Corbett vs Dempsey Book Store
Emilio Cruz Exhibition Page
Inter-Planetary Slavery · Paintings and
Fiberglass Sculpture, 1970 - 1979
Conclusion
Through strategic enhancements to Corbett vs. Dempsey’s social media, SEO, and website, we created a cohesive brand experience, aligning the Instagram feed with the gallery’s identity and boosting program visibility for both local and international audiences. Improved accessibility and targeted email marketing expanded client engagement, driving attendance and sales. Ongoing optimization and user feedback will further refine this digital experience.
Social Media